Italian job

Royal Society of Chemistry press officers Brian Emsley and Jon Edwards could win a major public relations award thanks to a publicity stunt created around finding a solution to the dilemma facing the crooks at the end of the movie the Italian Job. The RSC asked the public to devise and submit ways in which stolen gold bars (element 79) featured in the film might have been rescued from the end of a getaway bus overhanging the ledge of a mountain following a bank heist in Turin. Subsequent international media coverage was phenomenal, according to the judging panel.