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Strategic Marketing and e-Marketing in the Chemical Industry

Type Conference
Language English
Date October 8, 2008 to
October 9, 2008
Venue Hyatt Regency

Atlanta, GA
US
Chemistry Specialties
  • other
Chemistry Techniques
  • other
Contact Katie Poelking
Jacob Fleming Group
Superior Ave. Suite 1820
Cleveland, OH 44114
US
(216) 803-1227
(216) 344-2207
katie.poelking@jacobfleming.com
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by Katie Poelking last modified 10-08-08 05:24 AM

This event will focus on the best techniques and strategies used in successful marketing and e-marketing campaigns. Case study driven presentations and examples encourage interaction, networking, and benchmarking among creative chemical marketers. In a highly interactive environment, a select group of delegates will have the opportunity to network, benchmark, and share innovative ideas on how they are driving business results with their marketing movements. Key Topics: Improve ability to utilize Web 2.0, blogging, and social networking for corporate advantage. Create alignment between marketing strategy and corporate identity. Focus on methods and approaches for Search Engine Optimization. Learn how to calculate your e-marketing ROI. Network with your peers in an exclusive and vibrant setting.

Speakers

Global Marketing Communications Manager, BASF Catalysts LLC Director, Marketing, Rohm & Haas Corporate Web Manager, Dow Corning Director, Marketing, Dow Chemical e-Business Leader, DuPont Electronic & Communication Technologies, DuPont Director of Design Industry Programs, Eastman Chemical Company

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